Mark McLaughlin

I am a retired advertising and marketing executive. How to build and protect strong brands is what I did professionally for 30 years. Now, I work for an imaginary client that I call "Asheville Music." Where Y'at AVL Music is a live music discovery resource designed to get fans out to see live shows more often. Please use the contact information here if you would like to learn more about Where Y'at.

The "Artists" section of Where Y'at** is not intended to be encyclopedic and currently has no overlap with AMP although I would be happy to work with AMP to make my profiles more integrated. The artist profiles in the app give true credibility to the claims we make about Asheville being one of the greatest music cities in the USA. We all know this is true but we have a long way to go towards making the live performances easier to find for locals and tourists. I'm just here to help.

Any AMP artist who is wrestling with their brand building and growth strategies is more than welcome to contact me for that conversation. The core principles that I have used to help huge brands with household name recognition can be applied towards a band or artist's growth objectives.