Mark McLaughlin

I am a retired advertising and marketing executive. How to build and protect strong brands is what I did professionally for 30 years. Now, I work for an imaginary client that I call "Asheville Music." The app I built is a tactic to support artists and venues with the goal of raising the water table for Asheville's music industry so that all boats float higher. The "Artists" section of the app is not intended to be encyclopedic and has no overlap with AMP. The artist profiles in the app give true credibility to the claims we make about Asheville being one of the greatest music cities in the USA. We all know this is true but we have a long way to go towards making the live performances easier to find for locals and tourists. I'm just here to help. Also, any artist who is wrestling with "what does it mean to be a brand" as a professional musician is more than welcome to contact me for that conversation. I am an expert consultant on that topic but there will be no fees for my contributions to the conversation if you are a local musician.